Why you need to be careful choosing a sign company
If you’re looking to invest in new signage or upgrade your existing signs, it’s important that you choose a signage company with care. Picking a company which cannot meet your expectations will only lead to costly disappointment, while signs which are of a poor quality will not only need replacing within a short space of time but will reflect badly on your business.
We’ve all seen those shops, restaurants, cafes and other High Street establishments with poor signage, and we all know the reluctance we feel to enter those business premises which look so shabby and unloved from the outside. Investing in high quality signage can sometimes seem like an expensive route to take, but get the right signage from the right company and it will more than pay for itself over the years.
So why should you invest in new signs, and what should you look out for when choosing a sign company?
Bigger is not always better
Beware the ‘one size fits all’ approach of some signage companies. Choosing a big brand company which operates nationally or even internationally might not be the best option if you want high quality, bespoke signs for your business. If you’re just sending them your logo and company name and waiting for them to run up a job lot of signs, you may well end up disappointed with the materials they use or the standard of the work they post back to you.
Larger outfits rely on a quick turnaround in bulk, so are unlikely to be able to give you the one-to-one, tailored signage solution you need. You would do far better to look at a smaller, more local organisation that understands the market in your region and can offer a more personalised service. They will often have an expert design and installation team working together in-house, so you’ll be able to sit down with them, discuss your ideas and specific requirements and see that you get the product you wanted to the standard you expected.
Avoid cheap and nasty
There’s no denying that signage can be expensive, and at a time when all businesses are feeling the pinch, you might be tempted to take the cheapest option. As in any walk of life, you really do get what you pay for. A cheaper option which is made from lower grade materials will probably not stand the test of time, and you may find yourself replacing your signage within months or even weeks of having it installed, if it’s already starting to fade or come away from your building.
It may well look acceptable initially, but a cheap sign can soon start to show wear and tear and this won’t reflect well on you or your business. A badly installed sign may also be dangerous. Strong winds and adverse weather conditions can damage external signage, and if yours is made from flimsy materials and hasn’t been fitted correctly, there’s a risk of it slipping or coming off altogether, potentially endangering you and your customers. Choosing a company you can rely on to install high quality signs is, therefore, of paramount importance.
Read the reviews
You probably wouldn’t book a holiday or even a restaurant these days without first checking things out online, and the same goes for sign companies. Whether you’re after a new illuminated sign for your café, a shop front sign or a range of signs for schools, looking into the options provided by a company and reading a few testimonials and reviews from other customers is a wise move.
There are now countless review sites you can visit, and social media platforms such as Facebook, Twitter and Instagram can all play a part in giving you an overall impression of the organisations you are considering. Also remember to have a look at the websites of the sign companies you’re most interested in and get a feel for their past projects, the awards they might have won and the standard of work they do. The more you know about a company before you approach them for a quotation, the better position you’re in.
Find a company you can continue to work with
When choosing a sign company, look for one which you think you can build a long-lasting and strong working partnership with. Far too many business owners think that the job’s done as soon as the signage goes up, when in fact they should be thinking more long-term. In order to keep your signage looking in top condition, you should consider some sort of ongoing maintenance package which will ensure your signs are cleaned, their fixtures checked over and any faulty illuminations replaced.
If you’ve invested in new signage, letting it become run down and unattractive would be a shame. Not only do poorly maintained signs pose a health and safety risk, but they give potential customers the impression that you take little pride or interest in your work. A good sign company will be able to offer you a tailored maintenance package to ensure your signs look as good a few years down the line as they did the day they first went up.
As your signs are such an important reflection of you and your business, choosing a sign company shouldn’t be a rushed decision. At Sign Installations, we’ve spent many years working with businesses of all shapes and sizes across London and the South East, providing bespoke signage solutions which cannot be matched for quality of workmanship.
Whatever your signage needs, our team of expert designers and fitters can work with you to craft the perfect signs for your business. For more information on the services we provide, simply get in touch with us today to see how we can help.Published on 11/04/17