Make sure you use the right company to install your signs in 2017
As the owner or manager of a small or medium sized business, you know only too well how reputations are won and lost. Building a brand which people recognise, feel a connection with and trust, is a challenge. In the digital age, when online reviews and comments are so easily accessed, it’s more important than ever to maintain a good relationship with your customers.
Consumers are spoilt for choice these days, which means businesses in every sector have to compete that little bit harder to attract their attention and win those much needed sales. In every aspect of our lives, we choose the companies and individuals who stand out as the most reliable, best qualified and hardest working, from finding a roofer to mend those broken tiles to choosing a childminder to look after our kids. Researching the safest bet for the goods, services and products we procure is important in our personal lives, but equally important if you own a business. When it comes to what’s best for your company, you don’t want to cut corners and take chances. So what should you look for in a sign fitting firm, when it comes to installing new signage?
Prompt and professional
Signage installation is not a job to be taken lightly. If you want to install the highest quality signage, which is going to attract new customers and help you stand out, the chances are you are willing to pay a fair price for the work. Done well, it is worth every penny you spend and will pay for itself in the long run. Done badly, however, and you could not only be left with a bill for substandard signage, but another large bill to correct the poor workmanship.
Because this is such an important undertaking, you only have one shot at getting it right. Signage installation is about more than simply making the front of your shop or restaurant pretty – it has to be done professionally, to ensure it complies with all health and safety regulations and doesn’t put you and your customers at risk. It also has to be well designed and stand out from all the other signs around it, making your premises’ façade as eye-catching and inviting as possible.
On a practical level, if you’re changing your signs, you want to be sure that the company you use offers a prompt and professional service. You have to have the confidence that they can deliver what you’ve asked for when they’ve said they will deliver it, because leaving your premises without signage – even for a day or two – makes it look unprofessional, not to mention bland and unappealing.
Creativity and insight
When you’re looking around at signage installation options, one of the most important things to consider is how well the designers at a signage firm will be able to translate your vision for your signs into reality. Most of us go into a process such as this with a fairly fixed idea in our minds, but this can often change and even be improved on with the right professional advice. The best graphic designers have extensive knowledge of the industry and know what will work, so finding a company you can trust to provide you with that level of insight is key to the success of your new signs.
Companies which employ the best minds in the industry can offer signage solutions perfectly tailored to you and your business, and their designers will have an innate feel for the best use of colour, typefaces and imagery. Knowing just where to position your logo or how to set out your company name will ensure you make the maximum impact. Cluttered, unreadable signs or those with indecipherable images can be as much of a turn-off for customers as unwashed windows and a shabby front of store display.
The best signs are those which are bold, clear and attention grabbing, so you need to know the company you work with can produce this quality of signage. Do some research into the work they have already produced, not only by looking through the cream of the crop on their own websites, but investigating how the signs they have produced look in the ‘real world’.
Invest with confidence
Your reputation and brand image are important, and may well have been lovingly built up over the course of many years. The signs you choose to promote that image to the world need, therefore, to be of the highest quality. The signs above the door are your hello to customers, the face you show to the world. They hold up a mirror to you – not just for what you do but how you feel about your company, and how you want the world to see your business.
First impressions matter, and now more so than ever. With 2017 set to be a challenging year for businesses everywhere, doing everything you can to increase trade, maximise sales and make an impact has never been so critical. Revamping your image now will pay dividends in the long term, if you choose the right signage company.
Here at The Sussex Sign Company, we have many years’ experience providing the highest quality signage to clients across London and the South East. Our hand-picked team are qualified experts and have the skills and know-how to help you translate your vision into a reality. For more information on the services we provide, simply get in touch today.Published on 13/01/17